The Founder

Having worked with over 40 different established brands in the past 10 years Australian entrepreneur, André DeLaite, is an expert in brand and product development, market research and penetration, formulation, production and supply chain management on a global level. André’s practical knowledge of the Asian and Australia market has made him a well-respected and well-connected creative business force in the region. A talented identifier of trends, André knows well how to integrate new ideas into products as he comes from a strong, creative background.

André has also worked and collaborated with well known brands such as Grown Alchemist, Malin + Goetz, Bottega Veneta, Roberto Cavalli as well as developing products for the internationally known designer, Sebastian Gunawan, from Indonesia and Peter Morrissey in Australia. This has given André extensive knowledge and know how in the industry to understand points of difference that the industry craves. 

In recent time, André made the decision to develop his own brand; an idea that came straight from his heart. Thus Eloura was born. 

André, his company and special team, have worked together to make his vision a reality. He wants to tell the world a unique story and offer people a product that is honest, naturally beneficial, sustainable and therefore beautiful on the inside and out.

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