The Environment and Sustainability
Eloura’s pledge is to care for the environment; hence our products are sustainably sourced. Our products are biodegradable and most of the packaging is recyclable. Our aim is to be 100% biodegradable and recyclable with Eloura’s product packaging by 2020.
No harmful chemicals, Sodium lauryl sulfate (SLS), Cocamide DEA or parabens are used in Eloura’s products and there is no artificial colouring or chemical based fragrance. Because Eloura is a cruelty-free brand, there is no testing on animals in our product development.
Ecopure is an active enzyme that is integrated into all of Eloura’s plastic packaging to ensure that the product will biodegrade in landfill within 5-10 years.
Eloura uses 100% sustainably sourced Australian native and grown essential oils and is free from gluten for people that suffer from allergies and skin conditions such as eczema.
Formulations - Our formulations of Shampoo, Conditioner, Body Wash, Body Lotion - contain no Sodium Laureth Sulphate, PEG, Colour ingredients, Fragrance of any kind, Cocamide DEA, Parabens and are safe to use on the skin and hair. Formulated by a leading chemist in Australia, for sensitive hair and skin, the Eloura range does not irritate or harm the body in any way. Our formulations are also gluten free.
Essential Oils - We are proud to say that our Eloura products contain 100% Australian essential oils that are sourced sustainably.
Soaps - Our softening soap and exfoliating soap from the September 2019 will be 100% RSPO certified. (Roundtable of Sustainable Palm Oil Certified) meaning that the ingredient of palm oil that is used in the soaps is harvested in a sustainable way that does not destroy old growth forests and habitats.
Natural Ingredients - Every Soap is made using natural ingredients, essential oils and shea butter.
Ecopure - Plastic packaging for tubes, bottles and dispensers are made using the ingredients of Ecopure. This enzyme, added into the plastic, increases the biodegradability of the plastic from 100-1000 years to only 5-10 years when in landfill. All plastic bottles and tubes are fully recyclable after use.
Paper Packaging and Dry Amenities - The white collection has been upgraded and paper packaging will now be made with 70% recycled paper that is turned into pure white paper to create a premium texture and feel that does not look re-used. This packaging can then be recycled again lowering our environmental footprint.
All our dry amenities are free of plastic wrap (OPP) that was used for hygiene purposes) and are now sealed in a specially formulated, biodegradable paper. The soap is then placed in our premium, quality designed boxes.
Other dry amenity items, including our razor, toothbrush and sewing kit, are now made with 51% biodegradable cornstarch with certification and proof of this.
The small, sanitary sachet, is made from biodegradable paper with lining.
As part of our INTEGRITY Eloura is committed to continuing with cutting edge technology that will allow us to lower our products’ environmental footprint ASAP.
We are implementing these positive changes as soon as the advancements become available while guaranteeing there will not be any lowering of the premium quality of our brand's image and design.